TAG Farnborough Airport Website Design

Farnborough Airport website design displayed on laptop showing luxury terminal and aircraft

The brief

Design Inc is proud to be associated with the multi-award winning FBO Farnborough Airport. The site of course has a long association with British aviation heritage – the biennial International Airshow, the RAE and the location of the first UK powered heavier than air aeroplane flight by American Samuel Cody. Change of ownership from TAG to the Macquarie Group brought about the need for a rebrand and relaunch, including development of a unique logotype based on the MRO hangar roofline design, a new website, launch advertising and literature suite.

Farnborough Airport business aviation runway at sunset shown on website design

Ahead of the Curve advertising campaign for Farnborough Airport branding relaunch

The approach

Design Inc’s collaboration with Farnborough Airport represents a strong example of strategic branding and integrated marketing within the business aviation sector. Working closely with the new owners, we delivered a comprehensive portfolio of creative solutions aimed at reinforcing the airport’s premium positioning as London’s leading business aviation gateway.

The core challenge was to translate the airport’s architectural elegance and high-end customer experience into a cohesive brand identity across multiple touchpoints. Farnborough Airport is known for its minimalist, design-led terminal and exclusive services, and we needed to reflect this ‘architectural calm and sense of space’ in its communications. We adopted a ‘lightness of touch,’ ensuring that all outputs aligned with the understated sophistication of the actual airport user experience.

Farnborough Airport terminal architecture featured on website About page design

Farnborough Airport mobile website design showing Ahead of the Curve and Gateway to London campaigns

Farnborough Airport hangars with private jets reflecting premium business aviation facilities

The outcome

For the brand relaunch advertising we proposed developing the new hangar-inspired identity into an ‘Ahead of the Curve’ concept to suggest the developmental innovation that continues in the infrastructure, digital operations and sustainability deeply embedded in the Farnborough Airport philosophy.

The website and launch campaign consolidate the emphasis on the new hangar buildings in the brand identity. New assets, which alongside the unsurpassed passenger terminal facilities underpin Farnborough Airport’s commitment to being the ‘London FBO’ of choice for leading key business aviation operators.

Our approach was holistic, spanning branding, advertising, print, and digital platforms. ensuring a seamless and high-quality user experience consistent with the physical environment of the private air terminal.

Farnborough Airport brochure featuring reflection of excellence campaign and hangar imagery

Farnborough Airport Ahead of the Curve magazine advert with minimalist branding design

The reaction

“I have found Design Inc service to be creative, timely and accurate. Their input and suggestions have helped the airport develop and enhance the marketing materials to a high standard of production. Needless to say, we are extremely satisfied with the results, and I would highly recommend Dan and his team.”

Events & Marketing Manager
Farnborough Airport

Get in touch

Design Inc is a full-service digital marketing agency specialising in strategic creative communications.