A case study. From an initial client drawing to an inspired brand identity through to the company's vehicle livery.

If you do not know the difference between 'brand culture', 'brand gap' and 'brand essence', then read on. Here we provide a glossary of all the core branding terms.

Designers will always tell you that 'less is more'. And there is no better example to back up that statement than when looking at negative space illustrations - especially brand…

Since 2007, Design Inc has provided branding & marketing support for Subsea Expo - the UK's showcase for the underwater sector.

A company or product name is a powerful asset. Many household brand names evoke strong feelings, connections and loyalty in users. A branding agency can develop an effective identity which…

Understanding how different colours portray different meanings is a crucial tool in the brand agency's toolkit. Here we look at the role of colours and the message & emotion they…

The post COVID19 world is no place for the printed business card. Gone are the days of handing over a germ-ridden card along with your handshake.

If you are looking for a new brand, then it is crucial to source a branding agency that utilises a clear branding process. Here we look at how they do…